By Fotoulla Damaskos, SVP of Brand Strategy & Innovation, National Research Group
Consumer demand for relevance is so strong that many people are increasingly open to trading privacy for personalized interaction. Indeed, emerging technologies that deliver greater personalization offer real value to consumers, and they're willing to lower their guard to reap the benefits.
In our Visual AI study, 66% of Visual Search users say they don't mind if companies use their data, so long as they get more personalized experiences or recommendations in return.
Continued innovation across search, advertising, and content optimization will usher us into a new era of one-to-one brand interactions.
In our Visual AI study, 66% of Visual Search users say they don't mind if companies use their data, so long as they get more personalized experiences or recommendations in return.
Continued innovation across search, advertising, and content optimization will usher us into a new era of one-to-one brand interactions.
Personalized: I don't mind if companies use my data, if it gives me a more personalized experience or recommendations I'll enjoy.
Privacy: I'm cautious about privacy and security risks on the internet.
Privacy: I'm cautious about privacy and security risks on the internet.
